4th Avenue Media
The only thing that sets you apart is your story
Our Team
Lucas Mack, Principal
Working in the media gives Lucas eyes into the ever changing world of advertising and public relations. Starting out in public relations at the University of Washington, Lucas worked side by side with Sports Columnists and Sports Broadcasters from around the Northwest.
From there he took a job at KOMO TV, as the Audience Coordinator for the live talk show, Northwest Afternoon. While there, he entertained audiences and worked behind the scenes in sales and public relations. Developing a knack for what people liked based on immediate crowd reaction; Lucas took this lesson into his broadcast journalism career.
He moved to eastern Washington as a reporter for the NBC affiliate, where he fell in love with storytelling. His next stop brought him to the Lone Star State reporting for the FOX affiliate in San Antonio as their Feature Reporter, hosting his own live segment.
Lucas thrived at telling unique stories that connected with the audience. He was able to translate his skill of entertaining a live audience into his stories. His broadcast journalism career launched him home, back to Seattle, where he reported for KOMO TV.
In 2008, Lucas co-founded 4th Avenue Media to give clients the unique opportunity to tell their story by a broadcast journalist. Spending years in a newsroom, Lucas knows how to tell stories that will set you apart from your competition. His stories are both informational and entertaining, and he wants to tell yours.
Kristin Clute, Graphic Artist
Kristin not only appreciates letter forms, photographic styles, and print processes, but she also strives to visualize layered, intellectual concepts in design. As a graduate of the University of Washington's Visual Communication Design program, she is passionate about design fundamentals as well as developing new processes that are both creatively resourceful and communicate clearly. She studied under some of the country's famed designers such as Douglas Wadden, Karen Cheng, Kristine Matthews and Annabelle Gould.
While in school, Kristin dipped into the professional world by working as a design assistant at the Make-A-Wish Foundation. Here she was able to combine two of her greatest passions: design and helping others. She then was hired at Digital Kitchen, a motion graphics firm in Seattle. DK introduced her to the playful combination of video and flat graphics. Recently, Kristin worked as a design assistant and freelance designer at Methodologie, a brand-focused firm in Pioneer Square. She played a key role in generating complete brand identity systems for Seattle Children's and NaviNet. Other clients were: Boeing, the Coca-Cola Company, Chihuly and BRE. Kristin is also a photographer and is fluent in Adobe software such as Illustrator, InDesign, Photoshop, Flash, Dreamweaver and Fireworks. Her work includes: logos, websites, business papers, presentation materials, magazines and animations.
As a volunteer for Young Life, Kristin has mentored many high school students. She values relationships and has recently started to work with developmentally disabled kids.
Amanda McMahan, Photographer
Amanda has been passionate about photography for as long as she can remember. Working with 4th Avenue Media gives her the opportunity to work in a broad field of photography.
With a background in public relations, marketing and graphic design, she's led a branding campaign at a private high school in the Seattle area, where she worked as the marketing and public relations director. She's developed logos and brand identities; managed large-scale events ranging in size from 100 - 1,000 attendees; created business presentations; written and designed company newsletters; implemented the design and organization of several company websites; and designed hundreds of visual marketing materials using QuarkXPress and programs from the Adobe Suite such as Illustrator, InDesign and PhotoShop.
As a cum laude graduate of the Edward R. Murrow School of Communication at Washington State University, Amanda worked on the Chinook Yearbook for three years, in the roles of writer, section editor and editor-in-chief. She also held a full-time internship in public relations at the Washington Lottery.
Ryan Cory, Producer
Ryan Cory is a man of many talents and skills. His creative eye when editing, producing and directing videos has brought him national attention from the electronics store Best Buy. When he's not creating amazing work on the computer, he also does graphic design work for many 4th Avenue Media clients. You'll probably see Ryan out on a shoot from time to time as well.
Before his creative videos for Best Buy, Ryan interned at KOMO TV in Seattle, Washington as a writer in the Creative Service Department. He's passionate when it comes to producing work that showcases the best of what our clients have to offer. He wants to help our clients grow by telling their story through visual design.
Besides shooting, editing and graphic design, Ryan also volunteers with Young Life and other charitable organizations around the Puget Sound region.
Allison Crowston, Account Executive
Allison loves informing and inspiring others and is thrilled to join 4th Avenue Media as an Account Executive.
Majoring in Communications, Allison graduated from The Master's College in Southern California, where she played Varsity Tennis. She spent her college years working in sales and as a youth activity and fitness instructor for the Paseo Club in Valencia, California. In the summer of 2006 she took a job in Rhodes, Greece for a scuba diving company called Waterhoppers where she met all types of people from around the world.
In the Fall of 2007, she landed an internship at NBC Sports, Business Development, in New York City. She had the privilege of working on events such as the The Beijing Olympics, The Dew Action Sports Tours, Celebrity Golf Tournament in Lake Tahoe, and the Westminster and National Dog Shows.
In May of 2008, she headed to Uganda, Africa, where she and others on her team spent their time coordinating a law and justice conference for Uganda Christian University and assisted SOS Ministries and Action International as they sought to bring hope to the Ugandan people.
Allison's travels throughout college, combined with her internship in New York really opened her eyes to the stories waiting to be told.
Kelly Cole, Media Coordinator
Kelly is a recent graduate of California State University, Fullerton with a major in communications. Throughout her courses, she found a love for broadcast journalism, where she worked as a news producer and anchor.
Her previous experience includes producing, directing, and anchoring newscasts for OC News, a student production that aired on a local cable channel. She also is a freelance photographer for local businesses.
Kelly is also a member of both the Sigma Kappa Sorority and the Alzheimer's Association.
Kylie Meyer, Consultant
Her passion for story-telling and connecting with people has earned Kylie Meyer a reputation in the world of media advertising and public relations. Graduating from Eastern Washington University with a degree in Public Relations and Journalism, Kylie was hired by the NBC affiliate in Spokane, Washington to produce the top rated morning newscast.
Kylie was chosen from over 10,000 young women nationwide as one of the fresh new faces of the ‘Maybelline 5 Girls', for Maybelline New York Cosmetics and Maybelline.com. Kylie spent the following year as a fashion, style, and entertainment reporter for the Maybelline make-up line, including extensive writing and blogging for the national website.
Kylie came back to Washington as a reporter for an NBC affiliate in Yakima, Washington where she earned national recognition for her stories. She currently works in the Los Angeles area in marketing and public relations.
James Joyce, Consultant
As a newspaper journalist working in several diverse communities across the country, James noticed a common theme: everybody has a story. Telling those stories became a line of work for James and making those stories pop, a source of pride.
A graduate of Ohio University, James had a weekly column published in a newspaper in Indiana. From there he's taken his story telling ability across the country, from Maryland, to California, to the state of Washington.
While working in Yakima, Washington, James introduced cutting edge multi-media to the Yakima Herald's website. From Yakima James moved to Toledo, Ohio to write for the Toledo Blade as the education reporter.